3 Essentials of a Business Website


During web design consults, clients ask questions of all kinds. One of the common questions that come up is – “what features are critical for my company website?”

Well, the answer is not that simple.

However, there are some basic aspects that are common to all websites. Our website design Manchester team today discusses the 3 essential aspects of a business website. Let’s explore.

Call to Action (CTA)

Each page should have a CTA that allows customers to take immediate action.

The action could be to buy a product, request a quote, call a number, fill in your contact form, or subscribe to your newsletter.

As your Manchester website design agency, we can create highly effective calls to action buttons.  

Concise Message

When visitors land on your message, they take less than 5 seconds to decide whether they want to stay or bounce off. You have just a short window of time to communicate your message.

So keep your message concise and to the point. This way, you get noticed, and the visitor may be enticed to stay longer and explore your website further.

Take for instance, Zappos. Their message is “fast, free shipping.” That’s it. Their message is all of 3 words long. But it makes their USP crystal clear.

A lot of businesses do not even know what is different about them.

Social Media Buttons

Do not let go of any opportunity to integrate social media with your content.

Be sure to include social media sharing buttons on your content rich pages. When visitors land on your blog post and find the content useful, they might want to share it with their friends/followers.

So make social sharing easy. It’s good for you and your business.

Need Help? Contact Us Today

Need help updating your website? Not sure if these features could be incorporated in your current website? Blue Whale Media Web Design Manchester can build a stunning new website for you. Contact us today for a free consultation.

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