Setting up an online business is not as easy as it looks. A considerable amount of your money will be spent on setting up the website and an e-commerce platform that is capable of processing payments and handling customer enquiries. Rather than developing an independent e-commerce platform, most online stores generally use pre-designed e-commerce platforms. Magento is one of the most popular e-commerce platforms at the moment. It is used by almost 30% of all online stores. Last year, the company released Magento 2.0, which was designed to increase user engagement, improve conversion rates and increase revenue for online businesses.
How Does Magento Work?
Magento was written purely in PHP. It is an open-source platform, which means you can just download it and make changes to the platform in order to fit your needs. You may have seen many online stores that are powered by Magento but look completely different from each other. That’s because Magento allows you to customise the theme according to your wishes. When you first install Magento, you get the basic theme. Once that is done, you can customise the themes depending on the functionality and style of your website. While it may seem pretty straightforward, there’s actually a lot of programming required in order to alter the platform’s functionality. It is important to note that there are plenty of extensions and applications that can work with Magento in order to enhance the online shopping experience.
Hiring a Developer
If you wish to set up an online store, you should probably consider hiring a Magento developer in Melbourne. It’s important that you hire an experienced and reliable developer who can help you create a store just how you see fit. The basic Magento experience is designed to give you standard options to operate the online store. However, that’s not what you would expect from a highly customised online store.
Every retailer has different requirements. As the standards of online shopping have grown considerably, new online stores need to make significant upgrades and improvements in order to attract customers. Obviously, you will need to hire a professional developer to do the job, especially if you have little to no experience in writing code or building an online store.
There are many reasons why Magento is such a popular choice for most online store owners. Perhaps one of the biggest reasons for its popularity is the fact that Magento is so easy to customise. You can make as many changes as you want to the interface, add new extensions and install upgrades as per your choice. It’s a great option for online store owners that don’t have a lot of expertise in coding. It’s easy to customise and doesn’t have a very steep learning curve. Magento also has a dedicated analytics tool that allows you to track your online store’s performance. It’s a great option for people who want a simple, integrated solution.