Marketing on the web has become integral to the success of any business today. The business landscape has changed drastically in the past couple of decades. Previously, when it came to marketing, companies were more concerned about getting television coverage or renting out billboards in major locations. Even though that’s still important, companies now also have to focus on marketing their websites on the Internet.
If you have just launched a new website, you will need to create an extensive marketing campaign to make your site more visible. There are more than a billion active websites. Depending upon the niche that you are operating in, the competition might be very stiff. For instance, the technology sector is extremely bullish.
There are already so many websites covering the latest tech news today that it’s basically pointless to start another tech news website. Many webmasters hire third-party marketing companies and hand over the reins of their marketing campaigns to them. Unless you know the basics of online marketing, you should never pay your hard-earned money to another company. Instead, take a bit of time and learn the basics of search engine optimisation and social media marketing.
However, hundreds of websites are taken down every day due to a lack of exposure. Most people don’t even know how to get their websites indexed by search engines like Google and Yahoo. If you have just launched a new website, here are some common online marketing mistakes that you need to avoid.
Don’t Just Focus on One Aspect of Marketing
Warren Buffett says that you should never put all of your eggs in one basket. Even though he said this to aspiring investors, the same quote can be applied in many different ways. It is highly applicable in the world of Internet marketing. You won’t be able to get far if you are only focusing on a single aspect of marketing. For instance, if you spend your whole marketing budget on generating back links, what will you do about optimising the content on your page? Rather than focusing on just one aspect of marketing, you should try to focus on everything simultaneously.
Do Not Underestimate the Power of Social Media
One of the biggest mistakes that many people make when marketing online is that they do not take the power of social media into account. Do you have a Facebook page? Are you active on Twitter? Regular tweeting and updating your Facebook page can have a huge impact on the performance of your website.
You can easily link your Facebook page and your Twitter account to your website through a widget. All of your latest updates will appear on the website. Moreover, you can also tap into the power of social media to divert traffic from Facebook and Twitter directly to your website. It’s a great way to generate more traffic and get your page off the ground. A single viral post could direct hundreds of thousands of users to your page within a brief period!