SEO Agencies vs. Freelancing: Which Path is Right for Your SEO Career?


Two common entry points for people new to the exciting field of Search Engine Optimisation are employment with an SEO firm or independent work. Each option has its benefits, and it’s not unusual for an SEO professional to switch between the two during the course of their career. If you’ve recently completed SEO Training and are feeling lost, this blog will help you to choose the right way in your Search Engine Optimization Career.

Working at an SEO Agency

Structured Learning Environment: As a novice, you will value the agency’s ability to create a structured learning environment. Most SEO programmes include a defined curriculum, instructional modules, and seasoned professionals to help you along the way. When you’re just starting out and trying to figure out what all goes into SEO, this may be a lifesaver.

Collaboration: SEO is more than just looking for keywords and building links together. There is teamwork involved. You could collaborate with copywriters, visual artists, and social media pros at an agency. Those that thrive in collaborative environments may find this approach to digital marketing to be ideal.

Stable Income: Working for an agency offers the security of a regular payment. Neither locating nor invoicing clients is necessary. It’s a typical 9 to 5 (or close to it, given how quickly-paced SEO can be).

Growth Opportunities: Promotions are common in larger organisations. If you’re interested in climbing the corporate ladder, you may start as a junior SEO executive and work your way up to more senior positions and management.


Work on Your Terms: The independence offered by freelancing is a major draw. Put in time at home in your pajamas and select your own hours and clientele. This may be an ideal setting for someone who is productive within limits they have imposed on themselves.

Diverse Projects: Bored with Your Current Market? You may switch gears as a freelancer between tech blogs and fashion websites. You are free to travel wherever you choose.

Higher Earning Potential: In certain agencies, salaries are capped. Freelancing? The limit is in the sky. Although earnings might be unpredictable at first, seasoned freelancers often earn more than their agency-employed peers.

Direct Client Relations: Do you get a kick out of chatting it up with customers and forming bonds with them? When you work as a freelancer, you may have direct communication with your clients, which can help you earn their confidence and pave the way for future collaboration.

The Downsides (Yes, There Are Always A Few)

Although we have presented a bright image of both options, it is important to consider the drawbacks as well.

Agency Work: Some people just do better in less regimented settings. Larger organisations sometimes suffer from oppressive bureaucracy. In addition, there is the stress of time constraints, and you may be assigned tasks that don’t particularly interest you.

Freelancing: When you’re self-employed, you’re also responsible for everything from accounting to marketing to tech support. Constantly needing to locate new clients and dealing with financial uncertainty may be exhausting.

The Verdict? It’s Personal

It would be great if there were a simple solution. However, like choosing between vanilla ice cream and chocolate fudge, it all comes down to preference. There are many who flourish in the fast-paced environment of an agency, while others find their stride as independent contractors.

In addition, you can use a combined strategy. Many people begin their careers at agencies, where they get the skills and connections they need to succeed as freelancers. On the flip side, some independent contractors seek employment in agencies.

In the end, your SEO training experiences should be your guidance. Think back on the things you loved doing. If you want to succeed in SEO, it’s important to understand that you’ll never stop learning and evolving. The most successful SEO experts are those that can adapt to the ever-changing industry.

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